Build the verbal identity — a voice platform (3–5 attributes, tone-shift rules by context, do-say/don't-say pairs, a term glossary) and a messaging hierarchy (tagline, elevator, value pillars). The half of the brand book a logo tool skips; authored from the strategy brief, applicable by someone who isn't the author.
no risky patterns detected
Type: Agent skill (SKILL.md) · Category: Marketing & SEO · Source: https://github.com/mcorbett51090/RavenClaude/tree/HEAD/plugins/brand-identity-st
| Capabilities (fewer powerful permissions = higher) | 50/50 |
| Maintenance | 21/35 |
| Documentation | 15/15 |
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